Graphic Designer/Marketing Manager
7/2007 – Present, The Aquatic & Fitness Centers, Cherry Hill, NJ
• Create, manage and optimize multi-channel direct-response
campaigns and landing pages to generate leads
• Track, measure and analyze data to identify trends
and maximize marketing efforts
• Effective copy writing for print and online marketing,
press releases and member communications
• Create all internal & external print marketing including brochures,
print ads, logos and facility signage
• Create content-rich monthly e-newsletter for members
• Direct the production corporate website; maintain/update content, www.AFCfitness.com
• Management of all current advertising trades with television/radio
• Create revenue streams outside of memberships including paid programming and internal advertising program
• Maintain vendor relationships to ensure best pricing of print materials, direct mailers and advertisements
Freelance Graphic Designer
11/2004 – Present, LB Design Group, Newtown, PA
• Freelance design for various clients: www.lbdesigngroup.com
Graphic Designer/Marketing Manager
7/2005 - 6/2006, Amazon Café, Newtown, PA
• Reposition Amazon Cafe as the high end, healthy, quick-service restaurant of choice for consumers as well as potential franchisees
• Create new logo, store design, signs, point-of-purchase and marketing materials.
• Produce monthly marketing kits for 50+ locations
• Research & bid projects to vendors including printing, interior design, furniture & promotional products
• Create and maintain corporate website
Graphic Designer/Marketing Coordinator
1/2003 - 8/2005, Newtown Racquetball, Inc., Newtown, PA
• Create effective print advertising & all marketing collaterals. Create
press releases and secure sponsorship for special events. Special event planning. Production of monthly e-newsletter
• Web design & maintenance: www.newtownathletic.com |
